Matthew Parry is Hone’s Head of Marketing and a talented jack of all trades. If you’ve come across an ad for Hone, found yourself browsing our homepage, or glanced at any of our social channels, odds are that Matt has had a hand in bringing that content to life. Having joined the team in April 2020, Matt has since become an integral part of Hone’s core senior leadership team.
To learn more about Matt, his journey at Hone so far, and what he believes the future holds for the marketing team, we sat down with him for a short interview. Here’s what he had to share:
What was your professional journey before Hone?
I love being part of the growth story of startups. Prior to Hone, I led the marketing team at Cloudbeds, a hospitality management SaaS company, and was Director of Marketing for GAIN Credit, an alternative lending fintech company. Prior to leading marketing teams, my background was in web analytics, site testing, and digital advertising. I was the analytics evangelist at a digital agency, a site testing manager, and part of the Google Analytics team at Google. I earned my B.S. from California Polytechnic State University, San Luis Obispo in Marketing and Management Information Systems, and my MBA from the University of California, San Diego.
Why did you join Hone?
When I was at Google, I was selected to join a cohort of individual contributors at the Center for Creative Leadership in La Jolla. That experience really changed my perspective on leadership training and opened my eyes to the advantages that sort of training afforded to participants. I fell in love with Hone’s mission of making that sort of live training approachable to companies of all sizes and to all employees – regardless of their seniority or their academic background.
How do you think your past experience has helped you at Hone?
I’ve led marketing organizations at various startups and know how to put an amazing team of individuals together. I’m also not afraid of getting my hands dirty. At Hone, I’ve worn many hats – from acquisition marketing to sales operations to webmaster to social media coordinator. I’m ready to take what I’ve learned from my past roles and scale those experiences by building an amazing team.
How is Hone different from other places you’ve worked?
As a leadership training company, we do our best every day to apply the lessons that we teach in our classes to the way we operate our business. We are very focused on creating an environment that is rooted in its commitment to psychological safety and helping others grow and bring their best selves to work every day.
What’s your number one leadership or management tip?
As a manager, you should always ask yourself, “Why is this important to them?” when trying to deal with a coworker, direct report, manager, etc. Even in disagreement, we can often find common ground in understanding each other’s values.